Only 15% of engineering degree applicants in the UK are girls and 9% of the UK engineering workforce are female. That’s right, it’s in the single digits! Having carried out physics and engineering degrees in the UK, this statistic pains me. Relatedly, physics is the 3rd most popular A-level for boys but only the 19th for girls. Half …
If you’re wondering what to buy your 9 year old niece for Christmas this year, then look no further. Goldieblox, the company founded by Stanford engineer Debra Stirling, has added to their mission to ‘disrupt the pink aisle’ by releasing a new doll and campaign against ‘Big Sister’. Their previous ad campaign earned them an …
Goldieblox Aims To Disrupt Perfect Beauty Standards Read More »
“Girls To Build A Spaceship, Girls To Code A New App, Girls To Grow Up Knowing They Can Engineer That” Lyrics from the fantastic new commercial by GoldieBlox, a company founded by Debra Stirling (Stanford graduate with a degree in Mechanical Engineering/Product Design), championing to “disrupt the pink aisle” with a toy that introduces girls …
