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Engineering

Inspiration

Illustrations To Inspire Girls In STEM

14 April, 2017

Remembering The Pioneers [Total Jobs]

Remembering The Pioneers [Total Jobs]

Recent reports have shown that there’s a massive skill requirement for engineering upcoming over the next few years with one in five schoolchildren having to become an engineer to fill that gap in the UK. Considering 15% of UK engineering graduates are female and only 9% of engineering professionals, we can start to fill this gap today by encouraging more girls to pursue STEM, ensuring that they make up 50% of engineering talent in the future.

One of my favourite quotes is by Sally Ride, the first American woman in space: “You can’t be what you can’t see.” It’s in this vein that these brilliant new motion illustrations were created by Total Jobs and the co-founder of STEMettes, Jacquelyn Guderley, each depicting the STEM journey and challenges young girls endure. Each illustration, backed by the British Science Association, is supported by inspirational advice, helping to dispel the stereotypes and gender boundaries that exist today.

Opening Doors

Opening Doors [Total Jobs]

Opening Doors [Total Jobs]

You can be what you can see. STEM is inclusive and doors need to be opened to a career in STEM for everyone.

Looking Beyond The Labels

Looking Beyond The Labels [Total Jobs]

Looking Beyond The Labels [Total Jobs]

Be more than the labels placed upon you by society. Be more than what people think you will ‘only’ amount to and push yourself to be what you want to be. Be an awesome coder like Felicity Smoak from CW‘s Arrow, or an astrophysicist like the woman who came into your school and showed you that you can be more than your labels.

Jobs For The Girls

Jobs For The Girls [Total Jobs]

Jobs For The Girls [Total Jobs]

I’m British Asian and my background is Indian, so although my parents were supportive of my interest in space and science, there was some pressure to study a traditional subject for a girl – become a dentist, doctor or a teacher, as it was a “safe” choice and an acceptable job for a girl in Indian culture. Even in society as a whole jobs in technology or science are still seen widely as “for boys”. Girls need to be encouraged to choose STEM careers and when they do, girls often outperform boys in STEM subjects!

Smashing The Sterotypes

Smashing The Sterotypes [Total Jobs]

Smashing The Sterotypes [Total Jobs]

Self-belief can be changed in an instant. We need to stop so many 16-year-old girls walking away and abandoning STEM. One way to do this is for career advisers to encourage girls to pursue careers in STEM, an industry where you’re able to attract wages that are 20% higher than other industries! Stereotypes need to be broken down so that girls aren’t denied the opportunity to fulfill their potential.

Remembering The Pioneers [Total Jobs]

Remembering The Pioneers [Total Jobs]

The lack of female role models has a profound effect on girls choosing A-levels, says sociologist Louise Archer at King’s College London. “For girls in particular, physics is seen as being a very masculine subject,” she says. “So the girls who like physics have to work a lot harder to balance it with that notion of normal femininity.”

Finding Inspiration

Finding Inspiration [Total Jobs]

Finding Inspiration [Total Jobs]

Finding Inspiration [Total Jobs]
Finding Inspiration [Total Jobs]

You need those role models out there, tangible and visible, to be able to inspire the next generation of young girls to become astronauts, or be whatever they want to be.

Options For Girls

Options For Girls [Total Jobs]

Options For Girls [Total Jobs]

Girls deserve the same career opportunities as boys. In term of recruitment we still have big challenges in the world of STEM. You have to ask yourself the question, how many female role models can young people (especially girls) spontaneously quote, other than their direct family members, versus boys? By ensuring these female role models are tangible and visible, this can change.

Opportunity Knocks

Opportunity Knocks [Total Jobs]

Opportunity Knocks [Total Jobs]

I’ve learnt that representation matters and I hope that young women around the world will be inspired by the stories of successful women featured in these illustrations and on Rocket Women that look like them, to take the first step in their STEM story.

Read more about these illustrations supported by the British Science Association here.

Inspiration, Science Spotlight

Inspiring The Next Generation During British Science Week

17 March, 2016

Britain's first astronaut, Helen Sharman, with High Tunstall College of Science students in Hartlepool, UK,  launching its STEM initiative. [Hartlepool Mail]

Britain’s first astronaut, Helen Sharman, with High Tunstall College of Science students in Hartlepool, UK, launching its STEM initiative. [Hartlepool Mail]

This one’s for the Brits.

British Science Week (11-20th March) is being celebrated around the UK this week, organised by the British Science Association. Fortunately, I’m in the UK at the moment and excited to be attending events, especially those focused on space. One popular event in particular, out of the thousands planned, is the Big Bang Fair in Birmingham, the ‘largest celebration of science, technology, engineering and maths (STEM) for young people in the UK’, through a combination of ‘exciting theatre shows, interactive workshops and exhibits, as well careers information from STEM professionals’. The event runs from 16-19 March 2016 and I’d highly recommend anyone, especially young people, with an interest in STEM to attend!

But why is it so important to inspire the next generation to consider science and engineering?

Well, looking to the future, there is a ‘massive skill requirement for engineering‘ upcoming over the next few years. According to a recent report released this month, one in five schoolchildren would have to become an engineer to fill that gap in the UK. With only 15% of UK engineering graduates being female and only 2% of engineering professionals, encouraging more girls to pursue engineering will help to fill this gap, ensuring that they make up 50% of engineering talent.

But we need more engineers and scientists as a whole. Which is why events such as British Science Week and organisations including Stemettes and STEMNET are so essential, and why Rocket Women exists. Inspiring the next generation to consider a degree in STEM isn’t just a nice idea, but a goal that we need to focus on to ensure the UK, and similarly other countries around the globe, have the talent to fill an increasing need for STEM skills in the future.

Update: An event that I couldn’t miss during British Science Week was the Scanning The Horizon: Space Travel Through The Ages event with TV presenter Dallas Campbell and BBC Horizon Editor Steve Crabtree. It was amazing to see footage from the Horizon’s space archives and I even got to do my first on-camera interview for the British Science Association!

Horizon's recent film about British astronaut Tim Peake's training

Horizon’s recent film about British astronaut Tim Peake’s training

Being interviewed for the British Science Assciation at the Scanning The Horizon event (with BBC's Dallas Campbell on the left)

Being interviewed for the British Science Association at the Scanning The Horizon event (with BBC’s Dallas Campbell on the left)

Inspiration

Goldieblox Aims To Disrupt Perfect Beauty Standards

6 November, 2014

If you’re wondering what to buy your 9 year old niece for Christmas this year, then look no further.

Goldieblox, the company founded by Stanford engineer Debra Stirling, has added to their mission to ‘disrupt the pink aisle’ by releasing a new doll and campaign against ‘Big Sister’. Their previous ad campaign earned them an ad slot during the 2013 Super Bowl.

In their new ad, girls dressed in strappy heels and pink dresses, line up to take pretty, skinny Barbie-esque dolls from a conveyor belt, with ‘Big Sister’ on screens conveying in an Orwellian overtone, “You are beauty, and beauty is perfection.”

One girl in the line-up however, doesn’t conform to pick up a doll from the conveyor belt, but destroys the screen using a hammer and alters the machine to create Goldie, a doll with blonde curly hair, red ‘Chucks’ and a hammer. The ad with the tagline, “Other dolls are built for fashion, Goldie is built for action”, should help to promote brains over beauty, essential at a time when girls decide by the age of 11 to move away from science. Something that Disney’s Frozen Elsa doll and Barbie are lacking. A recent study also suggested that playing with Barbies has an effect on young girls’ ideas on their place in the world and limits their sense of what’s possible in the future.

Goldie Doll Figurine Comes Complete with a Hammer, Red Chucks and 45-foot zipline! [Goldieblox]

If I personally had to name the biggest obstacle that I had to face during deciding on a career path it would be overcoming preconceived ideals. I’d always known that I wanted to work in the space industry, however it wasn’t a career path that was expected for a girl, especially at an all-girls school. I had to prove to others around me and to myself that it was possible. If the Goldie doll helps to mould attitudes at a young age and encourages girls to study STEM, opening up the possibilities of a science or engineering-based career, I think it’ll make a difference in the career decisions young girls eventually make. It’s a fantastic gift idea with the doll being released just in time for Christmas!

Here’s my older post on Goldieblox’s previous ad and the importance of ‘Being Inspired Young’.